SEO marketing does not have to complicated, we find our customers appreciate simplistic approach to a service that does not need to be over complicated. The main reason we approach SEO marketing in this way, is because when we ask people “What activity is your SEO agency doing?” we commonly got the response “We don’t really know”. We now vow to ensure our clients know what we are doing each month. Of course we have our own technical working practices and SEO marketing can be very complicated, but we communicate what we are doing in a direct way.

Progressive SEO Marketing

Search Engine Optimisation is constantly evolving as search engines continually update their systems, in order to improve their results. We spend a lot of our time researching all channels of the web to ensure our clients optimisation is second to none, this could mean extending your engagement with social media or updating your website content. The fact is that you should be engaging with an SEO Marketing agency with a strong research and development scheme, this is the only way to ensure your search engine presence is protected.

Ethical Link Building

Ethical link building is a phrase that is banded around a lot, especially by SEO marketing agencies who don’t up hold what is means. Using an ethical link building strategy is vital to your SEO strategy, basically it means that your link building strategy is done in a way that is natural and using techniques in line with search engine code of practice. Unethical link practices can mean you get excluded from Google, one example of this happened early in 2009 when a well know insurance website was excluded from the Google listings for purchasing high volumes of blog space. To find out if your SEO marketing agency’s tactics, just simply ask them, any legitimate company will be able to provide detailed results of their tactics.

If you’re interested in finding out how our results driven SEO Marketing service works, call 0121 454 9707 and ask to speak to Mark Shergold – Head of Search, alternatively email: mark.shergold@hroc.co.uk.

Recently it was announced that Yahoo and Microsoft had agreed a merger deal, many hope this will bring about a serious challenge to Google in the form of offering: Better search results, increased traffic (liberated from Google) and cheaper advertising. Whilst I believe it is still very early days for the joint venture, I too am hoping that something positive will emerge from this partnership.

If you are an adwords customer I would not recommend you start closing your account just yet in the hope that Yahoo and Microsoft will clean up. But what I hope will come from the deal are improvements to that areas where I feel Yahoo and MSN/Bing have always struggled: Customer Service, content advertising, interface usability and better web tools.

Yahoo will be ported over to use Bing’s search results which will limit the major players in the search market to just the two, the 10 year deal looks to be very lucrative as both parties will cut costs and focus on talking a slice of Google $20 billion advertising revenue.

It is still very early days for anyone to come up with predictions on the market, but its one search engine development that every one will be watching closely. Especially to see if Google do lose or gain any search engine market share.